Mobile penetration in asia
The spread of smartphones and other mobile devices is increasing the number of contacts between brands and consumers, by giving consumers new opportunities to connect to media content wherever they are, at any time in the day. Some of these contacts take the form of paid advertising in third-party content, but mobile technology is also enabling broader brand experiences, such as branded content and social media engagement. Western Europe and Asia Pacific continue to lead the world in smartphone ownership. The country with the highest number of smartphone users will be China, with 1.
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Smartphone User Penetration in Asia-Pacific, by Country, 2016-2021 (% of mobile phone users)
• Asia Pacific smartphone users share of population | Statista
Smartphone penetration in Asia Pacific has continued to see exponential growth in recent years, and in a number of markets is approaching saturation point and surpassing penetration in the US and many European nations, according to a report released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy. The Philippines has the lowest smartphone penetration rate in the Asia Pacific region, according to a report released by Nielsen, a global provider of information and insights into what consumers watch and buy. In fact, most Filipinos still own non-smartphones and a majority only have one mobile phone. The Nielsen report reveals that smartphone penetration in Asia Pacific has continued to see exponential growth in recent years, and in a number of markets is approaching saturation point and surpassing penetration in the US and many European nations.
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Top 50 Countries/Markets by Smartphone Users and Penetration
A smartphone user is defined as anyone using a smartphone at least once a month. The smartphone penetration in each country is also listed. These estimates are benchmarked with our clients in the industry along with third-party reports and institutions. Insights Articles Our latest data and opinions Infographics Our infographics Rankings Various rankings Key Numbers Our latest market estimates Trend Reports Free reports and whitepapers Quizzes Test your knowledge Videos Our data and products in action Solutions Standard Subscriptions Annual subscriptions giving access to a specific report or type of market intelligence.
Digital connectivity in APAC reaches 47 percent penetration, as global digital adoption accelerates. These numbers are already impressive in their own right, but the year-on-year growth figures tell an even more compelling story. However, social media posted the strongest user gains over the past 12 months, with overall users up 15 percent year-on-year, and mobile social media users up a healthy 16 percent.
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